Marketing is not about selling what you make. It is about making what people want — and making sure they know it exists.

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About this course

Every product, every price, every promotion and every distribution decision is a marketing decision. The question is whether those decisions are made deliberately — with a framework — or by default. This course gives you the framework.

Built around the 4 Ps Marketing Mix and its extended 7 Ps version, this course covers the core tools of marketing strategy from the ground up. You will learn how to manage a product portfolio using the BCG Matrix, how to price strategically rather than instinctively, how to reach customers through the right promotional channels, and how to extend classical marketing thinking into modern service environments.

Every concept is grounded in real-world application — including a detailed walkthrough of how Starbucks applies all four Ps simultaneously — so you leave with tools you can use, not just frameworks you can recite.

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Skills you will learn

• Apply the 4 Ps Marketing Mix to any product or service — and understand why getting all four right simultaneously is harder than it looks

• Manage a product portfolio strategically using the BCG Matrix — allocating resources to Stars, milking Cash Cows, and making the tough calls on Dogs and Question Marks

• Read where a product is in its lifecycle — and adjust pricing, promotion and distribution strategy accordingly

• Choose the right pricing strategy for the right context — and understand the long-term consequences of competing on price alone

• Select and combine the five promotional tools based on your audience, budget and objective — not just the one you are most comfortable with

• Extend your thinking to the 7 Ps — and understand why People, Process and Physical Evidence are not optional add-ons in a service-driven economy